Categories
Report Title | Student Media Market Assessment |
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Sponsoring Department | Student LIfe |
Brief Description | Student Media wanted to assess their customers, viewers, and those who consume student media through Texas A&M Student Media, including The Battalion newspaper, The Batt Online, Maroon Life magazine, and The Aggieland yearbook. The purpose of the assessment was to better understand how they consumed information, preferences in content, connectivity towards the yearbook, and future content and digital creation of content. Student Affairs Planning, Assessment & Research worked with Student Media in the past, but this was the first time for this project. |
Summary Report | Student-Media-Market-Survey-Summary-Report-Spring-2024.pdf |
Completed | 04/12/2024 |