The National Institute for Learning Outcomes Assessment (https://www.learningoutcomesassessment.org/) has an amazing wealth of resources for campuses interested in all aspects of assessment of student learning in higher education. There are articles, case studies, webinars, frameworks, and more. You really should check it out!
Earlier in 2020, NILOA sponsored a webinar on evidence-based storytelling (https://youtu.be/TutW9VCam8A). While I cannot do it justice (you really should check it out!), the premise is that evidence-based storytelling is supporting claims of student learning using evidence through stories to persuade a particular audience (time 6:07-7:35). It promotes improvement and accountability. Stories are different than just sharing assessment results. They are about sharing the decisions we make and who is impacted by what we do. The webinar provides a number of tips and ideas in the webinar that can help your guide the narrative you are developing.
NILOA created an evidence based storytelling toolkit, which can be accessed at https://www.learningoutcomesassessment.org/wp-content/uploads/2019/10/EBST-Toolkit.pdf. You really should check it out! The toolkit gives steps to make the process fairly easy: defining your audience(s), determining the goals and arguments for your story, choosing compelling evidence, figuring out the type of story (i.e., compliance, improvement, etc.), creating the characters, writing the plot, selecting the visuals that will best tell your story, and determining the medium to get your story out to your audience(s).
If you are an assessment person, reach out to your marketing/communications people. If you are a marketing/communications person, reach out to your assessment people. If you are a program coordinator, bring your assessment and marketing/communications people together. If you need a place to start, contact Student Life Studies, so we can help you. You really should check us out!